Program Overview

Enter the dynamic world of online retail with the eCommerce & Cross Border Commerce addon course at Ayyappa Institute of Management Studies (AIMS). This specialized course provides students with the knowledge and skills needed to thrive in the fast-paced and ever-evolving field of eCommerce, with a focus on expanding operations across international borders.

Why Choose eCommerce & Cross Border Commerce?

As eCommerce continues to reshape the global economy, there is a growing demand for professionals who understand the intricacies of online retail and cross-border trade. This addon course equips students with a comprehensive understanding of eCommerce platforms, digital marketing strategies, logistics, and regulatory requirements for international commerce, preparing them for exciting career opportunities in this burgeoning industry.


Course Highlights

  • Introduction to eCommerce: Explore the fundamentals of eCommerce, including business models, platforms, and technologies used for online retail.

  • Digital Marketing Strategies: Learn effective digital marketing strategies for eCommerce, including search engine optimization (SEO), social media marketing, email marketing, and content marketing.

  • Cross Border Trade: Understand the challenges and opportunities of cross-border commerce, including international shipping, customs regulations, currency exchange, and cultural considerations.

  • Supply Chain Management: Gain insights into supply chain management practices for eCommerce, including inventory management, order fulfillment, and logistics optimization.

  • Legal and Regulatory Compliance: Navigate the legal and regulatory landscape of eCommerce, including data protection, consumer rights, taxation, and international trade agreements.

  • Case Studies and Best Practices: Analyze real-world case studies and best practices from successful eCommerce businesses, gaining practical insights into industry trends and strategies.