Department Commerce
Level Under Graduate

Embark on a transformative journey into the realm of data analytics and artificial intelligence (AI) with the BCom (Hons) program specializing in Data Analytics and AI at Ayyappa Institute of Management Studies (AIMS). This innovative three-year degree blends foundational commerce knowledge with advanced data analysis techniques, preparing students to harness the power of data-driven insights in diverse business contexts.

About the Course

Why Study Data Analytics and AI?

In today's digital age, data has emerged as a valuable asset for businesses, offering unprecedented opportunities for informed decision-making and strategic growth. By specializing in data analytics and AI, students acquire the expertise to unlock hidden patterns, predict future trends, and automate processes, empowering organizations to stay ahead in a competitive landscape.

Program Highlights

  • Commerce Foundation: Build a strong foundation in commerce principles, including accounting, finance, marketing, and economics, providing a comprehensive understanding of business operations.

  • Data Analysis Techniques: Learn advanced statistical methods, data mining algorithms, and predictive modeling techniques to extract actionable insights from complex datasets.

  • Artificial Intelligence: Explore the principles of AI, including machine learning algorithms, neural networks, and natural language processing, to develop intelligent systems capable of decision-making and problem-solving.

  • Data Visualization: Master the art of data visualization, using tools and techniques to communicate insights effectively and facilitate data-driven decision-making.

  • Business Applications: Understand how data analytics and AI are applied in various business domains, including marketing, finance, operations, and human resources, to drive innovation and strategic success.


Professional Add-Ons

Enhance your business acumen with specialized knowledge in logistic management, focusing on optimizing supply chain operations and ensuring efficient movement of goods.
Gain insights into the aviation industry, including airline management, airport operations, and the economics of air transport, preparing you for a dynamic career in aviation commerce.
Dive into the world of financial technology, learning about digital payment systems, blockchain applications, and financial innovation, equipping you to lead in the rapidly evolving fintech landscape.

BCOM (Hons) - Data Analytics And AI

The pogramme shall normally extend over a period of four academic years
A pass in Plus Two / Equivalent examination in Commerce / Humanities subjects. Other subject students must secure 45% marks.
Candidates who are willing to register for any course are requested to register in MGU UG CAP website ( by selecting the course along with specialization with necessary details and book your seat at the earliest well before June 7th 2024.
A candidate shall normally be permitted to register and appear for the end semester university examinations if
(a) He/She secured not less than grade C for attendance in each course of study in the semester, and
(b) His/Her progress is satisfactory in the internal assessment in each of the course.
Graduates of the BCom (Hons) eCommerce and Cross-Border Commerce program are well-prepared for a variety of dynamic career paths, including:
eCommerce Manager: Oversee online retail operations, including website management, product listings, and customer support, maximizing sales and profitability.
International Trade Specialist: Work in export/import departments of companies or trade organizations, facilitating cross-border transactions and ensuring compliance with international regulations.
Digital Marketing Analyst: Analyze eCommerce performance data and consumer behavior to optimize digital marketing campaigns and drive online sales.
Supply Chain Coordinator: Manage the flow of goods in cross-border eCommerce operations, coordinating logistics, inventory, and shipping processes.
Global Business Development Manager: Identify and pursue international business opportunities, establishing partnerships and expanding market reach across borders.
eCommerce Entrepreneur: Launch your own eCommerce venture, leveraging cross-border opportunities to build a successful online business.
Trainings & Placements
Recognition's and Add-ons