Department Commerce
Level Under Graduate

Enter the dynamic world of global commerce with the BCom (Hons) eCommerce and Cross-Border Commerce program at Ayyappa Institute of Management Studies (AIMS). This innovative three-year degree combines traditional business education with specialized knowledge in eCommerce and international trade, preparing students to navigate and thrive in the global marketplace.

About the Course

Why Study eCommerce and Cross-Border Commerce?

eCommerce has revolutionized the way businesses operate, allowing them to reach customers worldwide and conduct transactions online. Cross-border commerce further expands opportunities by enabling businesses to trade across international borders. This specialization equips students with the skills and knowledge needed to capitalize on the growth of eCommerce and succeed in the increasingly interconnected global economy.

Program Highlights

  • eCommerce Fundamentals: Gain a comprehensive understanding of eCommerce principles, including online retailing, digital marketing, and customer relationship management.
  • Cross-Border Trade Strategies: Learn how to navigate the complexities of international trade, including import/export regulations, currency exchange, and cultural considerations.
  • Marketplace Platforms: Explore popular eCommerce platforms and marketplaces, such as Amazon, eBay, and Alibaba, understanding their unique features and opportunities for businesses.
  • Supply Chain Management: Study the logistics and supply chain aspects of eCommerce, including inventory management, fulfillment, and last-mile delivery.
  • Digital Marketing Strategies: Master digital marketing techniques tailored for eCommerce, including search engine optimization (SEO), social media marketing, and email marketing.
  • International Business Law: Understand the legal aspects of cross-border commerce, including international contracts, trade agreements, and dispute resolution mechanisms.
  • Data Analytics: Utilize data analytics tools to analyze eCommerce performance metrics, customer behavior, and market trends, informing strategic decision-making.


Professional Add-Ons

Enhance your business acumen with specialized knowledge in logistic management, focusing on optimizing supply chain operations and ensuring efficient movement of goods.
Gain insights into the aviation industry, including airline management, airport operations, and the economics of air transport, preparing you for a dynamic career in aviation commerce.
Dive into the world of financial technology, learning about digital payment systems, blockchain applications, and financial innovation, equipping you to lead in the rapidly evolving fintech landscape.

BCOM (Hons) eCommerce And Cross Border Commerce

Breaking Borders, Building Bridges: Navigate the Global Marketplace with eCommerce Expert

The pogramme shall normally extend over a period of four academic years
A pass in Plus Two / Equivalent examination in Commerce / Humanities subjects. Other subject students must secure 45% marks.
Candidates who are willing to register for any course are requested to register in MGU UG CAP website ( by selecting the course along with specialization with necessary details and book your seat at the earliest well before June 7th 2024.
A candidate shall normally be permitted to register and appear for the end semester university examinations if
(a) He/She secured not less than grade C for attendance in each course of study in the semester, and
(b) His/Her progress is satisfactory in the internal assessment in each of the course.
Graduates of the BCom (Hons) eCommerce and Cross-Border Commerce program are well-prepared for a variety of dynamic career paths, including:
eCommerce Manager: Oversee online retail operations, including website management, product listings, and customer support, maximizing sales and profitability.
International Trade Specialist: Work in export/import departments of companies or trade organizations, facilitating cross-border transactions and ensuring compliance with international regulations.
Digital Marketing Analyst: Analyze eCommerce performance data and consumer behavior to optimize digital marketing campaigns and drive online sales.
Supply Chain Coordinator: Manage the flow of goods in cross-border eCommerce operations, coordinating logistics, inventory, and shipping processes.
Global Business Development Manager: Identify and pursue international business opportunities, establishing partnerships and expanding market reach across borders.
eCommerce Entrepreneur: Launch your own eCommerce venture, leveraging cross-border opportunities to build a successful online business.
Trainings & Placements
Recognition's and Add-ons