B.Com (Hons.) Mobile & Voice CommerceCourses
Department Commerce
Level Under Graduate
Join the forefront of digital commerce with the B.Com (Hons.) Mobile & Voice Commerce program at Ayyappa Institute of Management Studies (AIMS). This innovative three-year degree is designed to prepare students for the rapidly evolving landscape of mobile and voice-based commerce. By blending traditional business education with specialized knowledge in mobile technology and voice interfaces, this program equips students to thrive in the digital economy
About the Course
Why Study Mobile & Voice Commerce?
Mobile devices and voice-activated assistants have transformed the way consumers interact with businesses and make purchases. Mobile commerce (m-commerce) and voice commerce (v-commerce) are reshaping the retail industry, offering convenience, personalization, and seamless shopping experiences. This specialization prepares students to understand and leverage these emerging technologies to drive business growth and innovation.
Program Highlights
- E-commerce Fundamentals: Gain a solid foundation in e-commerce principles, including online transactions, digital marketing, and customer relationship management.
- Mobile Commerce Strategies: Learn how to develop and implement mobile commerce strategies, including mobile app development, mobile payment systems, and responsive web design.
- Voice Commerce Interfaces: Explore the use of voice-activated assistants, such as Amazon Alexa and Google Assistant, in commerce, including voice search optimization and voice-enabled shopping experiences.
- User Experience (UX) Design: Understand the principles of UX design and user interface (UI) optimization for mobile and voice interfaces, ensuring intuitive and engaging customer experiences.
- Digital Marketing: Master digital marketing techniques tailored for mobile and voice platforms, including mobile advertising, app store optimization, and voice search marketing.
- Business Analytics: Analyze data from mobile and voice commerce platforms to gain insights into consumer behavior, preferences, and trends, informing strategic decision-making.
- Entrepreneurship: Explore opportunities for entrepreneurship in mobile and voice commerce, including launching mobile apps, voice-activated skills, and innovative digital business models.
Professional Add-Ons
B.Com (Hons.) Mobile & Voice Commerce
Seamless Commerce in the Palm of Your Hand: Unlocking the Power of Mobile & Voice Technology
(a) He/She secured not less than grade C for attendance in each course of study in the semester, and
(b) His/Her progress is satisfactory in the internal assessment in each of the course.
Mobile Commerce Specialist: Work in e-commerce companies, retail firms, or digital agencies, focusing on mobile commerce strategy development, implementation, and optimization.
Voice Commerce Analyst: Join companies that specialize in voice commerce technology, providing insights and solutions for voice-enabled shopping experiences and voice search optimization.
Digital Marketing Manager: Lead digital marketing initiatives for mobile and voice commerce, driving customer acquisition, engagement, and retention through mobile apps, voice assistants, and digital channels. UX/UI Designer: Design intuitive and user-friendly interfaces for mobile apps and voice-activated systems, optimizing user experiences and maximizing conversions.
Entrepreneur: Launch your own mobile commerce startup or voice commerce venture, capitalizing on emerging opportunities in the digital commerce landscape.