Digi-MarketingDigi-Marketing
Digital marketing, often known as online marketing, is the promotion of brands through the use of the internet and other types of digital communication to interact with potential clients. This comprises text and multimedia messaging as a marketing channel in addition to email, social media, and web-based advertising.The program's goal is to provide students with a general understanding of digital marketing and online marketing platforms, specifically web analytics, social media tools, search engine marketing, search engine optimization, mobile marketing, email marketing, Pay per click, digital display marketing, content marketing, and advertising.
Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, and Web Analytics are all examples of digital marketing channels.After completing a Digital Marketing Course, you will be trained in website planning and development, SEO, SERP, online reputation management, how to run a successful ad campaign, analytics regarding viewer and consumer activities, and how to present your ideas and serve the client based on their needs.
Although traditional marketing methods are still used, businesses are increasingly focusing on digital approaches such as search engines and social media. These technologies consider the customer's journey and how they make purchasing decisions. It is critical for marketers to comprehend digital marketing strategies and become acquainted with the essential technologies that underpin them. This course will present students with an overview of digital marketing and insights into major methods for employing Internet-based platforms. Furthermore, it will concentrate on content that connects with consumers and assists firms in differentiating themselves in competitive markets.
